Creative Strategist + Designer

I’m Shannon, a creative strategist and designer focused on product storytelling, concept development, and visual brand expression for product and apparel brands. I’ve spent the last 15 years helping ideas take shape across presentations, physical experiences, and brand collateral. I’m using this space to share more of that work; along with process, inspiration, and the details that make consumer-facing brands more meaningful.

  • I’m Shannon Vistisen, a creative strategist and designer with 15 years of experience bringing brand and product ideas to life across digital and physical touch-points. My work focuses on concept development, product storytelling, and visual collateral that helps brands express what makes their products meaningful.

    • Product storytelling and DNA collateral

    • Launch and seasonal concept development

    • Brand presentation design

    • Pop-up and experiential concept support

    • Heritage and inspiration narrative development

  • Carhartt | June 2018 - Current
    Carhartt is an American workwear brand known for durable clothing built for hardworking people. It started by making rugged gear for railroad workers and is now recognized for tough apparel, outerwear, and accessories worn on jobsites and in everyday life.

Click on the images to view projects.